giffgaff
Background: giff gaff is a UK–based mobile network company. An optimistic, spirited brand that can’t understand why anyone wouldn’t put their customers first.
The ask: create a guerilla marketing campaign that adds a fresh layer of richness and meaning to the new brand platform.
giff gaff wants their audience to understand the idea that to be a member is to exist on a higher realm of unbridled optimism.
Solution: gaff half full
Life is full of unexpected hurdles and we can choose how we react to them.
Having hope is a feeling that can be a catalyst for change.
We know that and so do giffgaff users.
Out-of-home
Anthem Video
Social
Caption: Freshly single? No worries. Now you can browse the dating apps, with uninterrupted connection from your fav network GiffGaff. 💋#GaffHalfFull
Caption: Missed flight? It happens. But it’s not everyday you’re tanning in Mallorca. With GiffGaff’s contract-free network you can post those IG photos. Oh, and rebook that flight too. ✈️#GaffHalfFull
Caption: Keep your gaff half full. Period. Gaffers see the world differently. #GaffHalfFull