We were asked to deliver a bold, attention-grabbing campaign
and activation that transforms PNC’s “Brilliantly Boring” brand
into a cultural conversation piece at the 2026 NFL Draft.
To see the full deck, click here.
Introducing Drafts Between Drafts: a 3-day pop-up brewery where
football fanatics and draft enthusiasts from around the country can
gather to try local craft beers and play draft-related trivia and games.
Day one, we’re serving up a flight of 7 local beers served in
PNC-branded glassware, with labels hidden until guests
complete their tasting scorecard.
That’s right. Once you’ve selected your #1 Draft Pick, participants will receive a free branded hat and jersey to rep around Pittsburgh as they continue on their draft journey.
A photo-op moment modeled after the iconic NFL Draft
Green Room Mirror Shot using hats from our selected
breweries to “draft” participants.
Day two, we’re bringing receipts / the heat with trivia. If Draft Nerds truly believe they’re “a better GM than half the league,”
why not give them the chance to prove themselves?
